Our core 'soft & smooth' and 'cool & crisp' cotton fabrics have a 300 per square inch weave, made exclusively using the finest quality, single ply, long staple organic yarns. This results in bedding that is breathable, durable and softer than conventionally grown cotton. In short, thread count can be a very misleading indicator of quality and durability and isn’t as important as the quality of the cotton threads. We’re trying to make things simpler, which is why we don’t talk about thread count in our product descriptions. We'd love you to read more about this here.